How to handle ‘fake news’ in your business

Business Insider has some tips for you if you’re experiencing fake news in your own business.

1.

Don’t pay too much attention to the news.

When you first read a news story, ask yourself, “Am I paying attention?”

If you’re not paying attention, you’re missing out on the story.

2.

Stop.

Stop and think about what you’re seeing.

This is critical.

You’ll be amazed at how many stories are fake, as BuzzFeed News recently discovered.

3.

Take a break.

Don-t worry, it’s not your fault.

The world has changed, and your business is just one example of this.

It’s easy to become overwhelmed.

4.

Be realistic.

If you read something you think is news, then stop reading it and go back to reality.

If the story sounds real, it likely is. 5.

Be willing to pay for it.

As BuzzFeed News discovered, fake news has the potential to drive consumers away from your product.

6.

Use tools to fight fake news.

While the internet has made it easier for people to find and share stories that don’t meet their expectations, they don’t have to be the only source of information out there.

7.

Consider paying for news.

News is a powerful tool that can help businesses get their message out, and in turn, drive traffic and sales.

8.

Use filters and other tools to identify fake news and fake stories.

If your business has an ad or sponsored content option, consider including it in your ads and videos.

9.

Consider making sure your content isn’t biased.

Be honest about your biases and use them to your advantage.

10.

Consider using your social media accounts to reach your target audience.

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